STERILMATTRESS-Newsletter>
SterilMattress BizOp Newsletter #3

October 9, 2006

Hello Entrepreneurs,

Welcome to SterilMattress BizOp Newsletter #3

Did you receive Newsletter #2? There are some very
creative ideas on how one can further generate $$$ using
the UVC light wand within the “business-in-a-box”. If you
missed it, or would like to reread it, the previous
newsletters are available on the website (click on
"STERILMATTRESS-Newsletters") or copy and paste the link
below, into your browser:

http://www.sterilmattress.com/clean_mattress_clean_with_UVC.html


The "Future Consortium Members” message board has been
recently created and can be accessed on the website by
clicking on the "BizOp Message Board" or copy and paste the
link below:

http://www.sterilmattress.com/bizop_message_board.html

This message board is where newsletter subscribers can
communicate with other subscribers contemplating the BizOp.
You can get a head-start by actually beginning to build
electronic “future business” relationships. Also, through
this “future members” message you board, you will be able
to help each other answer the many, many questions each of
you think of every day! Thank you David B. in Virginia, for
the idea.

You should have immediately received the information
you requested when you submitted your email address
requesting more info. If not, check your other folders as
the info may have arrived in a folder other than your
“Inbox”. If your info arrived in a "Bulk" or "Junk" folder,
please add bizop@sterilmattress.com as a "Contact". Thanks!
Should you have any additional questions, please feel free
to email me at any time:

mailto:bizop@sterilmattress.com

Education of the general public on the necessary and
healthful need for mattress cleaning is still on the rise.
When I first began googling "dust mite news" back in
January of this year, the articles that popped up were
either very old or concluded with "studies are underway".
Now, fresh articles, studies and research are becoming
available each month. Moreover, and lending credibilty to
the need for mattress cleaning, are the number of mattress
cleaning businesses (with websites and 'net presence) that
have nearly quadrupled since January '06! The mattress
cleaning "movement" appears to be spreading from the
eastern U.S. to the west. I suspect this is influenced by
Europeans and the easier access to our east coast as well
as the continuing fast pace of globalization.

I also suspect the explosion of reported bed bug
infestations mostly along the east coast. Bed bugs, once
nearly "wiped-out", are hardy critters, easily travel in
luggage, and are making a very big and "noisy" comeback
since the use of DDT is no longer allowed and again, due to
globalization. Inspections by professional mattress
cleaning technicians (not hotel housekeepers) are needed to
help thwart the comeback of bed bugs and resolve the
situation before infestation occurs and the "blood is
sucked out" of the hoteliers' customer loyalty program.

Adding even more credibilty to the growing need for
mattress cleaning...is a new competitor offering mattress
cleaning equipment, just as Hygienitech, AllerX,
MiteeClean, Mitex, and Mattress Doctor, already do. The new
entry is Inhomesanitizing.com and they are "low-balling"
the aforementioned companies by selling their equipment for
just $3,995. Of course, and I'm a little biased, but their
offer does not compare to the SterilMattress offer, a
realistic offer with additional revenue capabilities
utilizing the separate UVC light, of $1,995.

Speaking of the UVC sterilization light reminds me of the
past news accounts that have blasted all of us concerning
spinach and e. coli...if only they had used UVC
sterilization while packaging the product. The deaths of
half a dozen people, the hundreds of illnesses would have
been avoided and the millions of dollars worth of spinach
would not have been destroyed!

Below are four interesting links relating to the need for
mattress cleaning:

This first link was sent to me by William, in Atlanta.
THANKS William!

Atlanta Journal-Constitution, Sept 16, 2006
Bedbugs: They're not just a nursery rhyme
http://www.ajc.com/search/content/health/stories/2006/09/15/0915bedbug.html

News in Science, Sept 29, 2006
Dust Mite Poo Weakens the Skin
http://www.abc.net.au/science/news/stories/2006/1751811.htm

Medical News Today, Aug 26, 2006
Replacing Old Mattress, Adding Ventilation Reduces Mites
http://www.medicalnewstoday.com/medicalnews.php?newsid=50533

BBC News, April 26, 2006
House dust mite jab shows promise
http://news.bbc.co.uk/1/hi/health/4945728.stm

As always, respectfully,

Tom Hefter
mailto: bizop@sterilmattress.com
http://www.sterilmattress.com

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