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SterilMattress BizOp Newsletter #7

March 26, 2007

SterilMattress Business Opportunity Newsletter #7


Hello again, future “Home Indoor Allergen Control”
Specialists

As you already know, I believe everyone should be sleeping
on clean, hygienic mattresses and bedding. I have
witnessed, with proof-positive results, the healthful
benefits of my family, friends, and customers, who can now
spend one-third of their life sleeping on allergen-free or
hypo-allergenic mattresses and bedding. I also continue to
hear of the health problems people have, sleeping on
unhygienic mattresses and bedding.

In fact this past Wednesday, 3/21/07, on ABC’s Good
Morning America TV show, the horror stories about dust
mites, bed bugs, and microbial organisms were once again
featured. View the story at this link:
http://abcnews.go.com/GMA/Consumer/story?id=2963810&page=1

The video clip is at this link:
http://abcnews.go.com/Video/playerIndex?id=2969223

Once again, experts (two from universities and one from the
American Hotel and Lodging Association) expressed their
growing concerns. I cannot “buy” advertising such as
this…fortunately I do not have to, as the national and
local media are doing it for me (and for you too, should
you decide to get into this new niche, “Home Indoor
Allergen Control” industry).

As I have mentioned before, the SterilMattress equipment is
NOT just for mattress cleaning, but is also IDEAL for
controlling indoor allergens and thereby improving indoor
air quality…which just happens to be the EPA’s newest #1
concern also.
Visit the EPA’s website at: http://www.noattacks.org

Dust mite allergens (DMA’s) are still, and probably always
will be, the #1 indoor allergen. Surely you have seen the
numerous recent TV commercials promoting products that
supposedly resolve the problem of dust mites. However, in
each case, the products being aggressively promoted are
nothing more than an over-hyped, reactive, “defensive” or
“cover up” attempt, to resolve the problem of poor indoor
air quality and indoor allergens.

Unlike ALL of the other supposed solutions, ONLY the
SterilMattress service takes a PROACTIVE or an “offensive”
approach to dealing with the problems. Our service (could
be YOUR service) ATTACKS the sources (dust mites and other
indoor allergens) that cause indoor air pollution and not
just in our mattresses, pillows and bedding, but also
throughout the entire home. EVERY individual will realize
the healthful benefits of breathing improved healthy indoor
air, especially the millions who suffer from allergies,
asthma, and other respiratory illnesses.

My SterilMattress business (and maybe one day yours, too)
has been evolving and staying current with the times of
today. Combining the “green” ultraviolet germicidal
irradiation (UVGI) light wand with “green” organic enzyme
cleaners for typical household cleaning chores not only
improves our indoor air quality but also removes harsh,
toxic, chemicals from our home environment and our
landfills. Toxic, chemical-laden, cleaning products have a
negative health-effect on EVERYONE (to varying degrees) but
especially to the millions of people who are very sensitive
to these products and ESPECIALLY when in use with any one
of the many OZONE GENERATING AIR PURIFIERS!

There is” good bacteria” and there is “bad bacteria.”
SterilMattress incorporates the use of “good bacteria” (all
natural enzymes) to thwart future growth of dust mites,
mold, mildew, spores, bad bacteria, and viruses, all
thriving within mattresses, pillows, bedding, and the soft
furnishings found in home. But did you know, are you
aware,…the same enzymes also destroy and kill bed bugs,
biting mites (yes, they’re different), head lice, pubic
lice, scabies, and even roaches, fleas, and fire ants!

As a “Home Indoor Allergen Control” specialist, technicians
are in the proper place to spot outbreaks of bed bugs and
infestations of any other critters.

Bed Bugs ~ LITTLE VAMPIRES OF THE INSECT WORLD have invaded
homes even five star hotels with a vengeance and at
lightning speed. These grisly little nocturnal bugs only
come out at night searching for a blood meal. Their
residence is our beds and bedrooms.

These creepy crawling night stalkers feast and feed by
sucking human blood. They pierce the skin with their
elongated beak, similar to a hypodermic needle. Bed bugs
inject their victims with their saliva, which contains a
numbing agent, like Novocain. They drink until they become
engorged with a person's blood and slip off into the
darkness of the night, satisfied, until the next night.

The common bed bug (Cimex lectularius Linnaeus) "glues"
their eggs into hiding places. The nymphs hatch in about
ten days and molt five times, taking a blood meal between
each molt. The life cycle from egg to adult will vary
between 36 and 120 days. This life span depends on
conditions as nymphs can survive long periods of starvation
- up to a year!

Below is a link, I don’t know who they are or where they
come from, but I do appreciate the free publicity…you have
to scroll to the bottom and you’ll see a picture of a dust
mite. As you can tell by the link, they are associated with
the hospitality industry.

http://www.hospitalityforum.co.za/newsupdate_hos_mar2007.html


Feel free to email me any questions you may have at any
time. I will be available by phone from Friday, March 30th
2007 through Wednesday, April 4th.


As always, respectfully,

Tom Hefter

Founder/Owner
SterilMattress
1106 Lipan Trail
Austin, TX 78733
(512) 626-6211
mailto: bizop@sterilmattress.com
Website: http://www.sterilmattress.com

P.S. SterilMattress provides Home Indoor Allergen Control
services also, not just the equipment. Over 4,000 mattress
cleaning businesses have been started in Europe during the
past 12 years or so. During those 12 years, the revenue
generated throughout Europe from allergy medications has
dropped drastically. These two facts, combined, prove the
need for the services. However, for the demand in services
to increase in North America and to make my small business
grow, it’s necessary to have others providing the services
as well. Hygienitech, Mitex, MattressClean, MattVac,
MattressDoctor, AllerX, Bane-Clene, and whomever else I
omitted, all charge way too much ($5k to $23k) for their
equipment. This creates a difficult and hard to overcome
“barrier to entry” for many. Therefore, to help
“jump-start” the new, niche, industry, SterilMattress is
also offering BETTER equipment at the lowest possible cost
and equipment that is suitable for additional revenue
streams, NOT just for mattress cleaning.

P.S.S. Due to unethical business practices, Commercial
Lease Solutions and financing through Bill McCombs is no
longer an option.

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