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SterilMattress BizOp Newsletter #7

March 26, 2007

SterilMattress Business Opportunity Newsletter #7 
 
 
Hello again, future “Home Indoor Allergen Control” 
Specialists 
 
As you already know, I believe everyone should be sleeping 
on clean, hygienic mattresses and bedding. I have 
witnessed, with proof-positive results, the healthful 
benefits of my family, friends, and customers, who can now 
spend one-third of their life sleeping on allergen-free or 
hypo-allergenic mattresses and bedding. I also continue to 
hear of the health problems people have, sleeping on 
unhygienic mattresses and bedding. 
 
In fact this past Wednesday, 3/21/07, on ABC’s Good 
Morning America TV show, the horror stories about dust 
mites, bed bugs, and microbial organisms were once again 
featured. View the story at this link: 
http://abcnews.go.com/GMA/Consumer/story?id=2963810&page=1 
 
The video clip is at this link: 
http://abcnews.go.com/Video/playerIndex?id=2969223 
 
Once again, experts (two from universities and one from the 
American Hotel and Lodging Association) expressed their 
growing concerns. I cannot “buy” advertising such as 
this…fortunately I do not have to, as the national and 
local media are doing it for me (and for you too, should 
you decide to get into this new niche, “Home Indoor 
Allergen Control” industry).  
 
As I have mentioned before, the SterilMattress equipment is 
NOT just for mattress cleaning, but is also IDEAL for 
controlling indoor allergens and thereby improving indoor 
air quality…which just happens to be the EPA’s newest #1 
concern also.  
Visit the EPA’s website at: http://www.noattacks.org 
 
Dust mite allergens (DMA’s) are still, and probably always 
will be, the #1 indoor allergen. Surely you have seen the 
numerous recent TV commercials promoting products that 
supposedly resolve the problem of dust mites. However, in 
each case, the products being aggressively promoted are 
nothing more than an over-hyped, reactive, “defensive” or 
“cover up” attempt, to resolve the problem of poor indoor 
air quality and indoor allergens.  
 
Unlike ALL of the other supposed solutions, ONLY the 
SterilMattress service takes a PROACTIVE or an “offensive” 
approach to dealing with the problems. Our service (could 
be YOUR service) ATTACKS the sources (dust mites and other 
indoor allergens) that cause indoor air pollution and not 
just in our mattresses, pillows and bedding, but also 
throughout the entire home. EVERY individual will realize 
the healthful benefits of breathing improved healthy indoor 
air, especially the millions who suffer from allergies, 
asthma, and other respiratory illnesses. 
 
My SterilMattress business (and maybe one day yours, too) 
has been evolving and staying current with the times of 
today. Combining the “green” ultraviolet germicidal 
irradiation (UVGI) light wand with “green” organic enzyme 
cleaners for typical household cleaning chores not only 
improves our indoor air quality but also removes harsh, 
toxic, chemicals from our home environment and our 
landfills. Toxic, chemical-laden, cleaning products have a 
negative health-effect on EVERYONE (to varying degrees) but 
especially to the millions of people who are very sensitive 
to these products and ESPECIALLY when in use with any one 
of the many OZONE GENERATING AIR PURIFIERS! 
 
There is” good bacteria” and there is “bad bacteria.” 
SterilMattress incorporates the use of “good bacteria” (all 
natural enzymes) to thwart future growth of dust mites, 
mold, mildew, spores, bad bacteria, and viruses, all 
thriving within mattresses, pillows, bedding, and the soft 
furnishings found in home. But did you know, are you 
aware,…the same enzymes also destroy and kill bed bugs, 
biting mites (yes, they’re different), head lice, pubic 
lice, scabies, and even roaches, fleas, and fire ants! 
 
As a “Home Indoor Allergen Control” specialist, technicians 
are in the proper place to spot outbreaks of bed bugs and 
infestations of any other critters.  
 
Bed Bugs ~ LITTLE VAMPIRES OF THE INSECT WORLD have invaded 
homes even five star hotels with a vengeance and at 
lightning speed. These grisly little nocturnal bugs only 
come out at night searching for a blood meal. Their 
residence is our beds and bedrooms.  
 
These creepy crawling night stalkers feast and feed by 
sucking human blood. They pierce the skin with their 
elongated beak, similar to a hypodermic needle. Bed bugs 
inject their victims with their saliva, which contains a 
numbing agent, like Novocain. They drink until they become 
engorged with a person's blood and slip off into the 
darkness of the night, satisfied, until the next night.  
 
The common bed bug (Cimex lectularius Linnaeus) "glues" 
their eggs into hiding places. The nymphs hatch in about 
ten days and molt five times, taking a blood meal between 
each molt. The life cycle from egg to adult will vary 
between 36 and 120 days. This life span depends on 
conditions as nymphs can survive long periods of starvation 
- up to a year!  
 
Below is a link, I don’t know who they are or where they 
come from, but I do appreciate the free publicity…you have 
to scroll to the bottom and you’ll see a picture of a dust 
mite. As you can tell by the link, they are associated with 
the hospitality industry. 
 
http://www.hospitalityforum.co.za/newsupdate_hos_mar2007.html 
 
 
Feel free to email me any questions you may have at any 
time. I will be available by phone from Friday, March 30th 
2007 through Wednesday, April 4th. 
 
 
As always, respectfully, 
 
Tom Hefter 
 
Founder/Owner 
SterilMattress 
1106 Lipan Trail 
Austin, TX 78733 
(512) 626-6211 
mailto: bizop@sterilmattress.com 
Website: http://www.sterilmattress.com 
 
P.S. SterilMattress provides Home Indoor Allergen Control 
services also, not just the equipment. Over 4,000 mattress 
cleaning businesses have been started in Europe during the 
past 12 years or so. During those 12 years, the revenue 
generated throughout Europe from allergy medications has 
dropped drastically. These two facts, combined, prove the 
need for the services. However, for the demand in services 
to increase in North America and to make my small business 
grow, it’s necessary to have others providing the services 
as well. Hygienitech, Mitex, MattressClean, MattVac, 
MattressDoctor, AllerX, Bane-Clene, and whomever else I 
omitted, all charge way too much ($5k to $23k) for their 
equipment. This creates a difficult and hard to overcome 
“barrier to entry” for many. Therefore, to help 
“jump-start” the new, niche, industry, SterilMattress is 
also offering BETTER equipment at the lowest possible cost 
and equipment that is suitable for additional revenue 
streams, NOT just for mattress cleaning. 
 
P.S.S. Due to unethical business practices, Commercial 
Lease Solutions and financing through Bill McCombs is no 
longer an option.

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