STERILMATTRESS-Newsletter>
SterilMattress BizOp Newsletter #10

June 30, 2007

SterilMattress Business Opportunity Newsletter #10


Hello again, future “Home Indoor Allergen Control/Mattress
Cleaning” Specialists. Do not pay the competitors prices of
$5,000, $8,950 or even $23,000 for your equipment...get
exactly what you need for only $1,995.

As you already know, SterilMattress believes everyone
should be sleeping on clean, hygienic mattresses and
bedding. I have witnessed, with proof-positive results, the
healthful benefits of my family, friends, and customers,
who can now spend one-third of their life sleeping on
allergen-free or hypo-allergenic mattresses and bedding.
Many reports have associated the health problems people
have from sleeping on unhygienic mattresses and bedding.

Health forums on the Internet are rapidly assisting the
education of North Americans on the need for controlling
dust mites and associated allergens. I have followed the
topics on many of the health forums (way too many too
mention) and have witnessed a huge increase of “threaded
conversations” concerning dust mites from the numbers seen
just 12 months ago. Check out www.craigslist.org and click
on “Forums.” Then click on “Health”, “Parenting”, or
“Women’s Issues” and in the search box, enter “dust mites”
then click search…many threaded conversations on topic of
dust mites are taking place. Thanks to the Internet,
knowledge of the need to control dust mites is virally
growing and the general public is receptive to the
knowledge.

Aside from the Internet, television commercials continue
to
educate the North American population of the need to remove
allergens from indoor environments. Both, Trane and
Tempur-pedic Mattresses, have joined the advertising blitz
concerning the need to control dust mites started several
months ago by Sharper Image, SC Johnson, Filtrete, vacuum
manufacturer’s, Bissel, Oreck, and Dyson, and others, as
noted in past newsletters.

The TV commercials continue to promote products that
supposedly resolve the problem of dust mites. However, in
each case, the products being aggressively promoted are
nothing more than an over-hyped, reactive, “defensive” or
“cover up” attempt, to resolve the problem of poor indoor
air quality and indoor allergens.

Now is an opportune time to “piggy-back” on the efforts of
major corporations that are spending $millions on TV,
advertising their lame products to address the dust mite
concern and to use those commercials to work for your
business! It’s basically cost-free advertising…advertising
the need for the services!

Unlike ALL of the other supposed solutions, ONLY the
SterilMattress service takes a PROACTIVE or an “offensive”
approach to dealing with the problems by attacking the
sources (dust mites and other indoor allergens) that cause
indoor air pollution and not just in our mattresses,
pillows and bedding, but also throughout the entire home.

EVERY individual will realize the healthful benefits of
breathing improved healthy indoor air, especially the
millions who suffer from allergies, asthma, and other
respiratory illnesses.

As I have mentioned before, the SterilMattress equipment
is NOT just for mattress cleaning, but is also IDEAL for
controlling indoor allergens and thereby improving indoor
air quality…which just happens to be the EPA’s newest #1
concern also. Visit the EPA’s website at:
http://www.noattacks.org

or view the Public Service Announcements (PSA’s) that the
EPA has made available to national and local media outlets
at this link:
http://www.noattacks.org/psa.html

Media outlets, under the control of the FCC, must allocate
a certain amount of air time to promote PSA’s. Anyone in
the “Indoor Allergen Removal/Mattress Cleaning” business
should immediately call their local media outlets and ask
to have these PSA’s broadcasted to local residents.

Dust mite allergens (DMA’s) are still, and probably always
will be, the #1 indoor allergen.

Below are a few of the better links I have seen in the past
month, concerning the need for the services.

From "Medical News Today" dated, 6/2/07
"Allergen avoidance measures that rely solely on vacuum
cleaning are likely to be of limited success unless more
rigorous cleaning than standard home vacuuming is
performed."
http://www.medicalnewstoday.com/medicalnews.php?newsid=72190

From the website "MedicineNet.com" (released by HealthDay
News) dated, 6/2/07
"To help rid your home of dust mites, the American Academy
of Family Physicians offers these suggestions:"
http://www.medicinenet.com/script/main/art.asp?articlekey=81248

From the website "RochesterAtHome.com" dated, 5/25/07
http://www.rochesterathome.com/Detail.aspx?dct=62&id=125532&mid=339


Below is an article by Dr. Daniel More, from the website
"About.com" dated, 5/30/07
http://allergies.about.com/

From Daniel More, MD,
Your Guide to Allergies.
FREE Newsletter. Sign Up Now!
Xyzal: A New Antihistamine Approved by the FDA
On May 30, 2007, the Food and Drug Administration (FDA)
approved Xyzal, an antihistamine, for the treatment of
allergic rhinitis and chronic urticaria in people age 6
years and older. This medication has been available in
Europe for the past 6 years, and is very similar to Zyrtec
in how it works.
This is a very exciting development, as Xyzal is the first
new oral antihistamine approved by the FDA in a number of
years. Xyzal gives people with severe allergies another
treatment option to combat their symptoms. Because Xyzal
has a similar chemical structure to Zyrtec, it is expected
that this medication will work at least as well as Zyrtec.
And, Xyzal causes less sleepiness than Zyrtec.
Xyzal will be available only by prescription, and should be
in pharmacies in the United States within the next few
months.
Learn more about antihistamines in the treatment of
allergies.
Thursday May 31, 2007

Older link, but very interesting and confirms the need of
Dust Mite Removal Services. From the website
"24-7PressRelease.com" dated, 1/21/07
http://www.24-7pressrelease.com/view_press_release.php?rssID=23300

Dust mites are also getting widespread exposure with the
ever popular and increasing numbers of “blogs” or “web
logs” created by individuals. Again, way too many too
mention here.

My SterilMattress business has been evolving and staying
current with the times of today. Combining the “green”
ultraviolet germicidal irradiation (UVGI) light wand with
“green” organic enzyme cleaners for typical household
cleaning chores not only improves our indoor air quality
but also removes harsh, toxic, chemicals from our home
environment and our landfills. Toxic, chemical-laden,
cleaning products have a negative health-effect on EVERYONE
(to varying degrees) but especially to the millions of
people who are very sensitive to these products and
ESPECIALLY when in use with any one of the many ozone
generating, or air ionization, air purifiers!

There is” good bacteria” and there is “bad bacteria.”
SterilMattress incorporates the use of “good bacteria” (all
natural enzymes) to thwart future growth of dust mites,
mold, mildew, spores, bad bacteria, and viruses, all
thriving within mattresses, pillows, bedding, and the soft
furnishings found in home. Did you know, are you aware,…the
same enzymes also destroy and kill bed bugs, biting mites,
itch mites, (yes, they’re different), head lice, pubic
lice, scabies, and even roaches, fleas, silverfish, and
fire ants!

FYI, the following link (from 2005) lists the worst 100
cities for spring time allergies:
http://www.medicinenet.com/script/main/art.asp?articlekey=46844

If you live in any one of the cities…there may be many
people in the need of “Indoor Allergen Removal/Mattress
Cleaning” services. One may think, “Hey, that’s outdoors,
what does that have to do with indoor allergens? Aside from
transporting allergens (pollen) indoors, keep in mind, that
when we sleep at night, our bodies’ and immune systems go
into the “recuperating and rejuvenating” mode from the
daily exposure to contaminants. Sleeping on unhygienic
mattresses and pillows causes the body to continue working
to thwart off night time allergens, those found in our
beds, rather than heal.

Health and Wellness begins at home!

Feel free to email me any questions you may have at any
time. I will be available by phone beginning Thursday, July
5th through Wednesday, July 11th.


As always, respectfully,

Tom Hefter
Founder/Owner, SterilMattress
1106 Lipan Trail
Austin, TX 78733
(512) 626-6211
mailto: bizop@sterilmattress.com
Website: http://www.sterilmattress.com

P.S. SterilMattress provides Home Indoor Allergen Control
services also, not just the equipment. Over 4,000 mattress
cleaning businesses have been started in Europe during the
past 12 years or so. During those 12 years, the revenue
generated throughout Europe from allergy medications has
dropped drastically. These two facts, combined, prove the
need for the services. However, for the demand in services
to increase in North America and to make my Home Indoor
Allergen Control/Mattress Cleaning business grow, it’s
imperative that others provide the services
as well. HygieniZZZtech, MitZZZex, MattressZZZClean,
MattZZZVac, MattressZZZDoctor, AllerZZZX, Bane-ZZZClene,
(remove the 3 Z’s for the real name) and whomever else I
omitted, all charge way too much ($5k to $23k) for their
equipment. This creates a difficult and hard to overcome
“barrier to entry” for many. Therefore, to help
“jump-start” the new, niche, industry, SterilMattress is
also offering BETTER equipment at the lowest possible cost
and equipment that is suitable for additional revenue
streams, NOT just for mattress cleaning. (The Z’s are
included in the names above so that search engine bots
don’t create a link to this newsletter…no sense in
fortifying the competitions “backlinks” and thereby
improving their page rankings).

P.S.S. Unethical business practices on behalf of
mrlease.com (Commercial Lease Solutions) is no longer a
financing option. The contact there is Bill McCombs. Bill
cannot answer your questions concerning the business, only
questions concerning 3rd party financing.

Bill McComb (SterilMattress Account)
Telephone: 1.800.261.5986, ext. 102
Fax: 1.866.449.8610
Email: billm@mrlease.com Unethical business practices on
behalf of Commercial Lease Solutions aka "mrlease.com" has
negated the option of financing.

For questions concerning the business contact me.

Tom Hefter
Founder/Owner, SterilMattress
1106 Lipan Trail
Austin, TX 78733
(512) 626-6211
mailto: bizop@sterilmattress.com
Website: http://www.sterilmattress.com

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