STERILMATTRESS-Newsletter>
SterilMattress BizOp Newsletter #10

June 30, 2007

SterilMattress Business Opportunity Newsletter #10 
 
 
Hello again, future “Home Indoor Allergen Control/Mattress 
Cleaning” Specialists. Do not pay the competitors prices of 
$5,000, $8,950 or even $23,000 for your equipment...get 
exactly what you need for only $1,995. 
 
As you already know, SterilMattress believes everyone 
should be sleeping on clean, hygienic mattresses and 
bedding. I have witnessed, with proof-positive results, the 
healthful benefits of my family, friends, and customers, 
who can now spend one-third of their life sleeping on 
allergen-free or hypo-allergenic mattresses and bedding. 
Many reports have associated the health problems people 
have from sleeping on unhygienic mattresses and bedding. 
 
Health forums on the Internet are rapidly assisting the 
education of North Americans on the need for controlling 
dust mites and associated allergens. I have followed the 
topics on many of the health forums (way too many too 
mention) and have witnessed a huge increase of “threaded 
conversations” concerning dust mites from the numbers seen 
just 12 months ago. Check out www.craigslist.org and click 
on “Forums.” Then click on “Health”, “Parenting”, or 
“Women’s Issues” and in the search box, enter “dust mites” 
then click search…many threaded conversations on topic of 
dust mites are taking place. Thanks to the Internet, 
knowledge of the need to control dust mites is virally 
growing and the general public is receptive to the 
knowledge. 
 
Aside from the Internet, television commercials continue 
to 
educate the North American population of the need to remove 
allergens from indoor environments. Both, Trane and 
Tempur-pedic Mattresses, have joined the advertising blitz 
concerning the need to control dust mites started several 
months ago by Sharper Image, SC Johnson, Filtrete, vacuum 
manufacturer’s, Bissel, Oreck, and Dyson, and others, as 
noted in past newsletters.  
 
The TV commercials continue to promote products that 
supposedly resolve the problem of dust mites. However, in 
each case, the products being aggressively promoted are 
nothing more than an over-hyped, reactive, “defensive” or 
“cover up” attempt, to resolve the problem of poor indoor 
air quality and indoor allergens. 
 
Now is an opportune time to “piggy-back” on the efforts of 
major corporations that are spending $millions on TV, 
advertising their lame products to address the dust mite 
concern and to use those commercials to work for your 
business! It’s basically cost-free advertising…advertising 
the need for the services!  
 
Unlike ALL of the other supposed solutions, ONLY the 
SterilMattress service takes a PROACTIVE or an “offensive” 
approach to dealing with the problems by attacking the 
sources (dust mites and other indoor allergens) that cause 
indoor air pollution and not just in our mattresses, 
pillows and bedding, but also throughout the entire home.  
 
EVERY individual will realize the healthful benefits of 
breathing improved healthy indoor air, especially the 
millions who suffer from allergies, asthma, and other 
respiratory illnesses. 
 
As I have mentioned before, the SterilMattress equipment 
is NOT just for mattress cleaning, but is also IDEAL for 
controlling indoor allergens and thereby improving indoor 
air quality…which just happens to be the EPA’s newest #1 
concern also. Visit the EPA’s website at: 
http://www.noattacks.org  
 
or view the Public Service Announcements (PSA’s) that the 
EPA has made available to national and local media outlets 
at this link:  
http://www.noattacks.org/psa.html 
 
Media outlets, under the control of the FCC, must allocate 
a certain amount of air time to promote PSA’s. Anyone in 
the “Indoor Allergen Removal/Mattress Cleaning” business 
should immediately call their local media outlets and ask 
to have these PSA’s broadcasted to local residents.  
 
Dust mite allergens (DMA’s) are still, and probably always 
will be, the #1 indoor allergen. 
 
Below are a few of the better links I have seen in the past 
month, concerning the need for the services. 
 
From "Medical News Today" dated, 6/2/07 
"Allergen avoidance measures that rely solely on vacuum 
cleaning are likely to be of limited success unless more 
rigorous cleaning than standard home vacuuming is 
performed." 
http://www.medicalnewstoday.com/medicalnews.php?newsid=72190 
 
From the website "MedicineNet.com" (released by HealthDay 
News) dated, 6/2/07 
"To help rid your home of dust mites, the American Academy 
of Family Physicians offers these suggestions:" 
http://www.medicinenet.com/script/main/art.asp?articlekey=81248 
 
From the website "RochesterAtHome.com" dated, 5/25/07  
http://www.rochesterathome.com/Detail.aspx?dct=62&id=125532&mid=339 
 
 
Below is an article by Dr. Daniel More, from the website 
"About.com" dated, 5/30/07 
http://allergies.about.com/ 
 
From Daniel More, MD, 
Your Guide to Allergies. 
FREE Newsletter. Sign Up Now! 
Xyzal: A New Antihistamine Approved by the FDA 
On May 30, 2007, the Food and Drug Administration (FDA) 
approved Xyzal, an antihistamine, for the treatment of 
allergic rhinitis and chronic urticaria in people age 6 
years and older. This medication has been available in 
Europe for the past 6 years, and is very similar to Zyrtec 
in how it works.  
This is a very exciting development, as Xyzal is the first 
new oral antihistamine approved by the FDA in a number of 
years. Xyzal gives people with severe allergies another 
treatment option to combat their symptoms. Because Xyzal 
has a similar chemical structure to Zyrtec, it is expected 
that this medication will work at least as well as Zyrtec. 
And, Xyzal causes less sleepiness than Zyrtec.  
Xyzal will be available only by prescription, and should be 
in pharmacies in the United States within the next few 
months.  
Learn more about antihistamines in the treatment of 
allergies. 
Thursday May 31, 2007 
 
Older link, but very interesting and confirms the need of 
Dust Mite Removal Services. From the website 
"24-7PressRelease.com" dated, 1/21/07 
http://www.24-7pressrelease.com/view_press_release.php?rssID=23300 
 
Dust mites are also getting widespread exposure with the 
ever popular and increasing numbers of “blogs” or “web 
logs” created by individuals. Again, way too many too 
mention here. 
 
My SterilMattress business has been evolving and staying 
current with the times of today. Combining the “green” 
ultraviolet germicidal irradiation (UVGI) light wand with 
“green” organic enzyme cleaners for typical household 
cleaning chores not only improves our indoor air quality 
but also removes harsh, toxic, chemicals from our home 
environment and our landfills. Toxic, chemical-laden, 
cleaning products have a negative health-effect on EVERYONE 
(to varying degrees) but especially to the millions of 
people who are very sensitive to these products and 
ESPECIALLY when in use with any one of the many ozone 
generating, or air ionization, air purifiers! 
 
There is” good bacteria” and there is “bad bacteria.” 
SterilMattress incorporates the use of “good bacteria” (all 
natural enzymes) to thwart future growth of dust mites, 
mold, mildew, spores, bad bacteria, and viruses, all 
thriving within mattresses, pillows, bedding, and the soft 
furnishings found in home. Did you know, are you aware,…the 
same enzymes also destroy and kill bed bugs, biting mites, 
itch mites, (yes, they’re different), head lice, pubic 
lice, scabies, and even roaches, fleas, silverfish, and 
fire ants! 
 
FYI, the following link (from 2005) lists the worst 100 
cities for spring time allergies: 
http://www.medicinenet.com/script/main/art.asp?articlekey=46844 
 
If you live in any one of the cities…there may be many 
people in the need of “Indoor Allergen Removal/Mattress 
Cleaning” services. One may think, “Hey, that’s outdoors, 
what does that have to do with indoor allergens? Aside from 
transporting allergens (pollen) indoors, keep in mind, that 
when we sleep at night, our bodies’ and immune systems go 
into the “recuperating and rejuvenating” mode from the 
daily exposure to contaminants. Sleeping on unhygienic 
mattresses and pillows causes the body to continue working 
to thwart off night time allergens, those found in our 
beds, rather than heal. 
 
Health and Wellness begins at home!  
 
Feel free to email me any questions you may have at any 
time. I will be available by phone beginning Thursday, July 
5th through Wednesday, July 11th. 
 
 
As always, respectfully, 
 
Tom Hefter 
Founder/Owner, SterilMattress 
1106 Lipan Trail 
Austin, TX 78733 
(512) 626-6211 
mailto: bizop@sterilmattress.com 
Website: http://www.sterilmattress.com 
 
P.S. SterilMattress provides Home Indoor Allergen Control 
services also, not just the equipment. Over 4,000 mattress 
cleaning businesses have been started in Europe during the 
past 12 years or so. During those 12 years, the revenue 
generated throughout Europe from allergy medications has 
dropped drastically. These two facts, combined, prove the 
need for the services. However, for the demand in services 
to increase in North America and to make my Home Indoor 
Allergen Control/Mattress Cleaning business grow, it’s 
imperative that others provide the services 
as well. HygieniZZZtech, MitZZZex, MattressZZZClean, 
MattZZZVac, MattressZZZDoctor, AllerZZZX, Bane-ZZZClene, 
(remove the 3 Z’s for the real name) and whomever else I 
omitted, all charge way too much ($5k to $23k) for their 
equipment. This creates a difficult and hard to overcome 
“barrier to entry” for many. Therefore, to help 
“jump-start” the new, niche, industry, SterilMattress is 
also offering BETTER equipment at the lowest possible cost 
and equipment that is suitable for additional revenue 
streams, NOT just for mattress cleaning. (The Z’s are 
included in the names above so that search engine bots 
don’t create a link to this newsletter…no sense in 
fortifying the competitions “backlinks” and thereby 
improving their page rankings). 
 
P.S.S. Unethical business practices on behalf of 
mrlease.com (Commercial Lease Solutions) is no longer a 
financing option. The contact there is Bill McCombs. Bill 
cannot answer your questions concerning the business, only 
questions concerning 3rd party financing. 
 
Bill McComb (SterilMattress Account) 
Telephone: 1.800.261.5986, ext. 102 
Fax: 1.866.449.8610 
Email: billm@mrlease.com Unethical business practices on 
behalf of Commercial Lease Solutions aka "mrlease.com" has 
negated the option of financing. 
 
For questions concerning the business contact me. 
 
Tom Hefter 
Founder/Owner, SterilMattress 
1106 Lipan Trail 
Austin, TX 78733 
(512) 626-6211 
mailto: bizop@sterilmattress.com 
Website: http://www.sterilmattress.com

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